Team Events · ALA Property AI Conference
ALA PROPAI APP LAUNCH: THE NEXT GENERATION OF REALTORS
28 Sep 2026 · Guoco Midtown, Singapore · 5 min read
On 28 September, a full room of realtors gathered at Guoco Midtown for the ALA Property AI Conference and the official launch of ALA PropAI, our next-generation real estate agentic AI. Designed by realtors, for realtors.
It was a milestone for Alex Lim Advisory. Months of building, testing and refining on the ground came together in one afternoon and the energy in the room told us we were onto something big.
The afternoon was built around one question every realtor in the room is already asking: how do we use AI to serve our clients better and faster? Over the next few hours, Alex shared where the industry is heading, what we have built and how our agents can put it to work from day one.
The rise of Property AI
Alex Lim, ERA Executive Director of Agency, opened with his keynote, The Rise of Property AI: The Next Generation of Realtors. His message was simple. AI will not replace good realtors, but realtors who use AI well will lead the next decade of our industry.
He spoke about how client expectations have changed. Buyers and sellers now come to us with more information than ever and they expect their realtor to make sense of it quickly and clearly. The realtors who stand out will be those who combine local knowledge and genuine relationships with tools that take on the heavy lifting of research, analysis and follow-up. He calls this the 'High tech, High touch' era.
30 hours of work into 3 minutes
One line stayed with everyone: turn 30 hours of work into 3 minutes. The real opportunity is not in using AI for one task, but in redesigning our entire workflow around it, from leads to listings to leverage.
Think of the hours that go into a single client case today: pulling transaction records, comparing projects, building a presentation and preparing research data. When that work is redesigned around AI, the time saved goes back to what matters most, which is advising clients, building trust and the closing deal.
Built by realtors, for realtors
Our team then took the room through the tools inside PropAI. Its analysers cover every segment of the market, from HDB and resale condos to new launches and landed homes. The Landed Analyser compares home values across original, A&A and newly rebuilt homes. Exit strategy insights draw on estate age, total residents and resident age profiles to power hyper-localised marketing. The New Launch shortlist turns big data into a LIVE GeoMap of every project launch in Singapore. And the 10-point PropAI Radar scores each property on entry price, connectivity, schools, project size, amenities, layout, transformation, rentability, USP and exit strategy, all on a single page.
Every tool was shaped by what our agents need in the field. Instead of jumping between spreadsheets, websites and sales decks, agents can now bring the analysis they need into one place and share it with clients in minutes, with data they can stand behind.
THE OFFICIAL LAUNCH OF ALA PROPAI
Then came the moment everyone was waiting for. We officially launched ALA PropAI, the industry's first all-in-one super app for realtors. Phones went up across the room as everyone downloaded the app on the spot to gain first hand experience.
For many in the room, it was the first time holding the full app in their own hands. Within minutes, agents were exploring the analysers, pulling up project scores and comparing property values with fellow team mates.
Hands-on over high tea
After the talk, the conversations kept going. Over high tea, our leaders sat down with agents to try PropAI hands-on, answer questions and show how it fits into their daily work.
Some of the best moments came from these small table conversations. Agents traded ideas on how they would use the analysers in client meetings and in their weekly routine and shared how the power of AI can help shape our business.
ONWARDS TO A NEW AI EVOLUTION
Thanks everyone who joined us at Guoco Midtown and to the team who made the day happen. This is only the beginning. Onwards to the next generation of realtors, growing and winning together with AI.
ALA PropAI will keep evolving, an agentic AI built by realtors for realtors.
← Previous articleALA Vacation Together: Beijing25 – 30 Aug 2026