Celebrates ERA Top Division for 2025
ALEX LIM ADVISORY
A NEW GENERATION OF REALTORS
At Alex Lim Advisory, we build winning teams by sharing what we learn from every deal. Our clients benefit from the experience of the wider team, giving them clearer advice when buying or selling. Our agents learn from one another, grow their businesses and become leaders who help others succeed. That’s how we #WinTogether.
TOTAL ADVISORS
988
ANNUAL TEAM SALES
$60M+
SINCE
2009
ERA TOP DIVISION
2 X
YEAR 2025 & 2023
Countdown to next launch
LiveWynwood Grand EC
Target preview · 11 Dec 2026
IN THE PIPELINE
SOLANO GRAND (EC)
District 23. Bukit Panjang estate. Est 300 units by CDL. Expected to preview in 08 Jan 2027
Full 2027 calendar →Latest
RESIQ.SG 2000 FREE RES MOCK EXAM PAPERS
Discover RESIQ.sg. 2000 free CEA-format RES exam practice: 1,000 questions each for Paper 1 and Paper 2, timed mocks and speed drills.
Start free practice →NEW PROJECTS
2027 NEW LAUNCH CALENDAR
33 residential projects are expected to preview in 2027. Here is the 2027 pipeline at a glance and the next five launches.
2027 pipeline
16,898
Estimated units across 33 projects
10,418 units
17 projects
3,269 units
7 projects
3,211 units
9 projects
Next 5 launches
Disclaimer: All development names, details and timeline are subject to change without notice.
SEE EVERY STACK BEFORE YOU BUY WITH PROPAI
Our in-house tools model each new launch in 3D: sunlight by hour, breeze, block-to-block distances, a view from every balcony and a price ranking anaylsis for every stack. Live now for Thomson Reserve.
Alex Lim Advisory
Our Advisory
Every recommendation starts with the data. From how price compares to nearby homes to how the layout, facing and supply affect future values.
We'll walk you through the entire sales process from downpayment, loan limits, payment timeline to your exit strategy years down the road, so you know what you can afford and have a clear roadmap ahead.
We advise with your next move in mind. If a property stretches your budget or limits your options down the road, we’ll tell you.
LEADER
Alex Lim
Executive Director of Agency
With 20 years of experience in real estate, Alex Lim leads a team of 1,000 agents at Alex Lim Advisory. Using PropAI, his team turns property data into clear advice that helps clients make informed and strategic decisions aligned with their long-term goals. His mission is to give the next generation of real estate professionals the systems to grow their sales, build teams of their own and ultimately #WinTogether.
ALA SENIOR LEADERSHIP TEAM
DANIEL PHUA
Senior Advisory Group Division Director
RAYNE CHUA
Advisory Group Division Director
VINCENT TAY
Senior Executive Group Division Director
MILLION DOLLAR
REALTOR AWARD
ANDREA BOO
2026 Millionaire
PRISTINE LIM
2026 Millionaire
DESIREE LEUNG
2026 Millionaire
YVONE WEE
2026 Millionaire
RAYNE CHUA
2026 Millionaire
VINCENT TAY
2026 Millionaire
DANIEL PHUA
2026 Millionaire
TRAINING ACADEMY
OUR MISSION:
TRAIN STEADFAST ACHIEVERS,
GROOM SOPHISTICATED LEADERS
& BUILD DYNAMIC DIVISIONs
Be empowered with out 90-day intensive realtor coaching programs for accelerated business growth.
Project Eagles
Monthly new project sales update and role-play training program comprising of sales scripts, presentation decks, creative financing, table closing techniques and spotting of price gap opportunities by our project leaders.
Details → 02Digital Realtor
Lead generation tactics that brings buyers to you. A hands-on workshop designed to help real estate professionals enhance their social media positioning, branding and automation skills to excel in the digital space.
Details → 03Property Universal Roadmap
The 3 complete client property journey roadmap. A one-stop customised property advisory framework on property acquisition, property wealth creation and property renewal roadmap.
Details → 048 x Essentials
The eight core skills every realtor needs for their business growth. 8 x weekly business training program that offers covers core topics such as business models, wealth mindset, prospecting strategies and up-to-date market trends.
Details → 05PropAI
Next-Generation Real Estate Agentic AI. Designed By Realtors, For Realtors. An AI-powered data analysis application for new projects, resale, HDB & landed homes that aims to equip realtors with data-driven insights to enhance sales conversions.
Details →Career With Us
Your next move.
ALA OPENHOUSE
Meet the team, see PropAI in action and hear how our millionaire realtors build their business. Open to new and experienced realtors.
Date
25 Nov 2026
Time
8PM TO 9PM
Venue
VIA ZOOM
PASS YOUR RES EXAM
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